This is the most advertised product in Kolkata. Every damn actor and some actresses can be seen advertising every other baniyan brand in the country. Some brands, I was not even aware of.
It’s not strange that in this hot, humid weather, this is probably the most sold product. The need for it transcends age, gender, body shape, fitness level, looks as well as the clothing (if any) worn on top of it.
The best part is, for Durga Puja special ads, male actors can show off their Baniyans and still wish people Durga Puja. However when it comes to women, they cannot just stand in their Baniyan. They need to wear full saree and stand and only then can they wish people Durga Puja.
Too much patriarchy in the society I say. HINT brand is breaking the rules. See below.
