I don’t know if it’s throughout the year or only during Durga Puja.
Every brand changes itself to give Bengali vibes.
Look at Coke. I have never seen these kinds of cartoons of Coke anywhere.
Look at Kwality Wall’s. Again similar vibes. Kurta, thick frame glasses, kurta, neatly combed hair, red and white saree.
Hotels give discounts if you dress up in traditional attire. The Bengali equivalent of MAGA – MBCA – Make Bengaliana Cool Again.
Even underwear brands have women fully dressed up on Bengali costume. Hello sir, Happy Durga Puja.
Whatever color political parties might try to force on Bengal, Red is the color of Durga Puja.
